Gifty Osei Boakye Bingley is a former Ghanaian television journalist and news broadcaster who is now a communication strategist.
The former TV3 News Anchor cannot keep mute on the recent happenings between Ghana’s faster rapper Michael Owusu Addo popularly know as Sarkodie and Movie star Yvonne Nelson.
The Award Winning broadcast journalist took to her Instagram page and writes;
In song done many years ago, he had a line in there about getting a woman pregnant, aborting and not paying a dime. No names were mentioned.
She steps forward to say her truth and you rap again dissing her ( I used to love his brand evolution story).
Publicity and doing things in the name of maintaining a brand are not always the best approach especially when emotions are involved.
Our humanity should shine through.
A call to her after she made the details public in her book to say, “We were both young and all these years, I didn’t know how you felt. I am sorry would have been humbling Which is not far from the truth because you have both done a lot of maturing over the years.
I dare say that would have elevated the same brand he is trying to protect especially as a father.
Tone down and let your compassion shine through. On specific issues, our humanness can be our approach to brand positioning.
In this Republic a trotro driver you’ve never met can call you ashawo for driving a good car, it takes a lot of courage to open up your closets in a book.